1/27/10

-Victoria Period expresses a new consciousness of industrial era's large middle class; no design philosophy at this time
-graphic design emerges as a way to sell people things
-typography is stripped of it historical evolution for the sake of commerce.
-form of the book is lost to commerce
-design decisions based on pragmatism
-Scrap:trading cars, and collectables
-Chromolithography: multiple litho stones used to print component colors. (early 18th century) used on everything, how they made the popular graphics of the time
-Lithographic Naturalism: sweet piety drawn over everything; romantic
-John Buford: master draftsmen, crayon style tonal drawings
-Dreams and desires began to be marketed to the masses
-John Gamble: 1801, patents machine that cane make paper 12 x 45 feet
-Ottmar Mergenthler: Automation of type setting
-Rise of editorial design starts to bring about modern graphic design
-Thomas Nast: father of American political cartooning
-1841: first ad agency: Volney Palmer
-Arts and Crafts movement revived classic forms and is responsible for the reunion of art and craft (mainly in England) book comes back!
-Total Design: art and craft are combined to make beautiful objects
-Kelmscott Press: William Morris's idealized guild of artisans; had underlying ideas that heavily influenced modernism
-Art Nouveau: stemmed from Morris's movement; first large scale design phase; (1890-1910) Invented forms for the first time, Ornament becomes structure; Symbolic and philosophic concerns surface for the first time (a main characteristic of modern art)
-Julies Cheret and Eugene Grasset: pivotal in transition to Art Nouveau
-Cubism: shape becomes symbols of place and event
-The Beggarstaffs: used cut-out forms, flat color and sharp silhouettes,
-Meaningful incompleteness
-Jugendstil: German Art Nouveau- functionalism
-Vienna Secession: reaction against old style, against the floral movement
-Poster for the First Secessionist Exhibition- 1898- cause huge outrage, fueled public interest in the movement
-Wiener Werksstatte: precursor to Bauhaus movement
-Peter Behrens: intermediary between Jungendstil and Industrial Classicism; transforms the graphic image of a huge company marking the mergence of corporate identity

The influence that Art Nouveau still hold on today's graphic design, and the movements that followed directly after it, is astounding. So many design motifs and ideas we experience daily stem from the movement. I really had no idea that Art Nouveau was so all encompassing. I guess i was just ignorant to it. I really enjoyed seeing how it influenced Bauhaus and seeing the influence it had on Frank Lloyd Wright. It's crazy how much influence Art Nouveau still has on modern design and graphic design in general.