Tonights lecture.

-Tschichold: - turns away from his new typography- only appropriate for industrial products and the arts but not for much else.
-Dutch New Typography: moved seamless from de Stijl into new typography
-Paul Shoetema: make the new process of graphic design effective, begin to look at the products he was designing and tried to simplify them into basic forms
-overprinting allows tension to be built up with photography and typography
-Hendrick N Werkman: made druksels - abstract compositions using letterforms, was executed by the Nazis
-Piet Zwart- Zwart means black, most well known New Typographer
-diagonal has a magic ability that can unify an entire design system regardless of subject matter
-Dutch modernism partners with German Plankastil to define a modernist playbook for designing commerce and advertising
-The idea of adding things just because they look good and are fun
-style starts taking the forefront
-The rise of the middle class brings around graphic design
- Abraham Games, Jean Carlu, Herbert Bayer - 1942 -Post Cubist pictorial space and forms; Commonplace images elevated and combined to inspire the audience for war.
-The Art Deco Quality - streamlinning, zigxag, moderne and decorative geometry.
-Futura
- AM Cassandre: Russian - considered one of the great illustrators of the 20th century who also had great typographic skills - almost single handily revitalized french advertising art using surrealist metaphor from 1923 - 1936
-Cassandre combined elements from cubism to create amazing pieces of work
-E. McKnight Kauffer: born in Montana, moved to England - an application of synthetic cubist ideas - edited complex images into interlocking planar shapes - hailed for elevating advertising to high art
-Kauffer best known for his work for the London Underground - posters in the 30s
-Joseph Binder: unique Viennese approach to Art Deco "Moderne" - highly refined and styled naturalism
-Ludwig Hohlwien: Munich - a leading Plakastil master - propaganda master
- evolution of his work coincided closely with Hitler's concept of effective propaganda
-The propaganda poster size grew greatly
-Jean Carlu: another propaganda artist
-Propaganda: distortion of national symbols, fear, uncertainty, and doubt.
-Mythical Realism - promoted patriotism at all levels of society thru national symbols full of realism
-Herbert Matter - Swiss - fullest expression of type and image during the 30s - understood montage and collage, pioneered the interation of B&W photography with signs and color areas

This lecture was about the New Typography movement and the Moderne/Art Deco movement. I feel like there is, or will be a band that is called The New Typographers. Its just too perfect. In this lecture you talked mainly about the people that developed these design movements and what they did. It seems like the transition from modernism to new typography was one of the most seamless we have studied. It almost seemed like it was just an extension of it, less a new movement in itself. I really liked the posters that Kauffer did for the London Underground. His work was my favorite of this lecture. I personally really like Futura also and feel like a lot of design i do kind of fits into these styles. I always think its interesting when you see things that have subconsciously influenced you, or just fit into the esthetic you favor.