Wednesday, April 14, 2010

-Postmodernism - not a style, a group of approaches motivated by some common understandings
-Skeptical of truth and Suspicious of public norms
-Roots of Postmodernism- the 60's with the Vietnam war and College Graduates, the birth of pop and modern television
-People begin grouping by musical style
-The alternate publication began to appear during this time
-Pushpin studios emerges and takes a new approach to graphic design
-New Wave Typography - the european design updated for postmodernism
-Wolfgang Weingart - began designing intuitively and getting the old guard to follow him and encourage him - ahead of the curve
-Computer comes out and changes things greatly - allow a graphic designer to do it all
-Willi Kuntz - brought up on swiss approach - more conservative of the New Wave - the segway into corporate culture
-Siegfried Odermatt and Rosmarie Tissi - came to NY after Basel - Weingart students
-April Grieman - early digital designer
-Paula Scher - very well aware of modern graphic design - tore it all apart
-The idea of being purely original begins to not be as important
-Charles Anderson - collected old advertising art and reused it
- "Quote and then attach artificiality"
-Nevel Brody
-Deconstruction - not taking something apart, the idea of questioning the principal or claims of culture
-Jacques Derrida - postmodern theorist - the graphic designers theorist
-Grammatology - writing was a distinctive mode of representation
-Ed Fella - distinctly unsystematized - Grunge
-David Carson - typographic savant - disruptive and disturbed - disregard for functionality
-Emigre - digital type foundry - type explosion
-Post-Structuralism - challenging hierarchies - mixing codes
-Cultural Jams - "citational grafts"
-Why not Associates
-Fragmentation - the electronic media
-Chip Kidd - book designer
-Jonathan Barnbrook - demonization to market fonts - campy

Postmodernism is an interesting thing to digest. Like you said several times during the lecture, it is the present, and its hard to really grasp what is hardly even the past yet. It also makes for an interesting topic because you cant ask what comes next. We don't know what it is until its basically over. Thats kind of hard to wrap your mind around. Its a funny thing. I think the lecture today was immensely interesting. I feel like i know more about this time period, just because its more contemporary but thats not even really true. Its good to acquire a deeper understanding of things around you though, it was cool going over this. New Wave typography was especially interesting and its always amusing how intensely David Carsons work has been ripped off since he got into it. The video on Barbra Kruger was a good watch also.

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