Swiss Design
Basel School of Design - Laboratory of the International Style
Univers - fire typeface where all letterforms share the same x-height and many other properties
Armin Hoffmann - Graphic Design Manual
Josef Muller Brockman - the book Grid System
The Swiss Grid
"The Golden Age of Logo"
Paul Rand - Corporate Design and the NY School - IBM logo
Saul Bass - First Broadcast Designer
Bradbury Thompson
"Good design is good for business" - beginning in the 1950's
Chermayeff and Geismar - First design office - did it all
Vignelli Associates - most vocal anti post modern pundit - NY and Washington Subway
Guy Debord - "The Society of the Spectacle"
Henry Wolf - art director of Esquire
George Lois - advertising Genius
The New Advertising - Visual statements used simple images, talked intelligently to there audience, focus on the benefits of a product
Herb Lubalin - single-handedly defined the aesthetic potential of "photo-typorgraphy"
Photo-typography - shakes everything up
Post-Modernism
This lecture was about the Swiss Design sensibility and what America did with it. We talked about the Swiss Grid and how starting in the 1950s everyone decided they needed to have a heavily designed logo. It was pretty interesting seeing all the logos different designers created and how Chermayeff and Geismar shaped the American corporate culture. I had no idea that basically between them and Vignelli they designed nearly every logo for most of the major companies in the US. The movie introducing us to Post-Modernism was interesting also. I think this next lecture will be interesting.
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